Why You Shouldn’t Turn Off Ads

Do not micromanage advertising. Let me explain the example of why most advertisers understand…

Advertising funnel

Suppose you create three ads for a single ad set, and these ads have different purposes:

1. The first advertising focus A common problem and solution Found in your product.

2. The second ad is highlighted Customer recommendations.

3. The third advertisement provides 50% discount.

Your results are likely to indicate that the third ad has the most conversions. Then should you turn off the other two?

question

Many people who act at discounts do this because they see one or two of the first two ads. If you take these ads away, they may be less likely to be discounted. These ads generate interest and discounts end sales.

Just because an ad hasn’t gained credibility for conversions doesn’t mean it doesn’t contribute. The problem is that this type of contribution is rare. We don’t know if we often view ads before clicking on another, thus becoming a potentially important part of the journey.

How to get in touch with low performance advertising

So, what should you do? If you get good results in the summary, don’t stop running ads. If Meta is budgeted for this, that might be a reason.

Turn off your ads only if your overall results are bad. But by then, closing these ads is unlikely to help. If the results are bad, it usually means you need to start with advertising creativity and messaging.