Should you use detailed positioning or similar audiences? Or should you be completely broad?
If you optimize for any type of conversion, don’t overthink it. It shouldn’t be that complicated.
Let’s discuss…
Your choice
If there is an Advantage+ audience, these targeting options are recommended.
According to my tests, the meta might ignore them altogether to get the results. There is no reason to believe that these suggestions are particularly influential.
However, conversion advantage + audience may not change anything. If you optimize for any type of conversion, you can expand your detailed positioning and appearance audience.
My tests show that there may be no difference between this approach and the advice of using Advantage+ audiences.
What does this mean?
Stop the detailed positioning and appearance when optimizing for any conversion events (purchase, lead, etc.).
It is important to understand why. It’s not that the targeting of the algorithm is amazing. That doesn’t matter. You can’t avoid it. Your investment may have a small impact.
As far as you are concerned, your detailed positioning and audience obsession are not important. For a single ad set, its main uses are time and energy.
However, the worst thing you can do is to create multiple ad sets for targeting in this case. You may get different results, but may not be related to the goal.
The algorithm will reach the people you want to achieve. You can’t stop it at all, and your investment hasn’t changed much.
Read all about my eyes open test.
