Value rules for all activity goals

Value rules are being opened. Here’s what you need to know…

Campaign objectives

When Meta launched the value rules earlier this year, it was only used for sales and app promotion goals. Well, Meta quietly opened up the value rules for all campaign goals.

Here is an example of using participation goals.

It seems that value rules are widely launching more advertising accounts. It’s not clear that everyone has it now, but I have it for all my accounts now.

What are the value rules?

Value rules allow you to be more or less based on one of five criteria:

• Age range
• gender
• Mobile operating system
• Place
• place

When to use the value rule

While the value rules allow advertisers to control the people they encounter while targeting control, I am still worried. Yes, this can be a beneficial option when delivery of correction elements is required. But I’m worried that advertisers will use it frequently when they are not necessary.

That being said, the value rules may be more helpful, even necessary, when purchasing other actions. The top of funnel optimization is when Meta’s delivery algorithm is most likely to be misled by low-quality actions.

An example I’ve shared in the past is when I can get a lot of cheap and low-quality leads from people over 65 years old. I can use the value rule to adjust this without changing the target.

You can also use value rules to reduce bidding for audience network locations when optimizing link clicks or landing page views. This position is notorious for low-quality click-through rates when using these performance goals.

Overall, the value rule is used only when one obvious problem is solved. They are rarely used universally.