The “how” of meta-advertising

Focus less on the “how” of meta advertising.

This is what I mean…

Mechanics

One of the biggest mistakes I see advertisers make is that they focus too much on mechanics. When they don’t get results, they consider all possible means to solve the problem.

It could be targeting, placements, bids, attribution settings, or something else. Or they think event building is the problem.

Therefore, they follow the advice of some experts on the Internet and adopt “proven strategies.” They tried all these things that represent the “how” of advertising, but nothing changed their results.

That’s not to say these levers and strategies don’t have any effect. And if you overcomplicate things, it will definitely make the results worse (which is why I recommend taking a simplified approach to structuring your campaign). But no strategy, approach, or lever can be a universal solution to a problem.

what to do

The problem is, many advertisers view these strategies and settings as the first step in solving the problem of poor results. But they shouldn’t be.

Spend less time worrying about the “how.” The answer can be found in the “what” and “why”. I’ll cover this in the next video.

Listen to my podcast to learn the how, what, and why of meta-advertising.