The marketing results are great, right? They don’t always look.
There are many suggestions for marketing. Some people will tell you that this is unnecessary because it naturally occurs at a wide range of times. Although I am not completely anti -robbery, there are many truths from this angle.
Others vowed. I understand why, because the result looks great. But there is a problem with marketing.
Consider the following …
1. As a result, almost always mislead and swell
Re -marketing is when you may get the most conversion. Someone showed you your advertisement and did not notice it, and then took action through your email within one day.
Direct conversion may be valuable, especially when attracting cold audiences. The person saw your advertisement, considered it, searched you later, or went directly to your website and changed it. However, in the case of re -marketing, your advertisement will get the reputation that is usually not deserved.
2. This is not increasing
Incremental conversion is unlikely to happen when no one sees your advertisement. Although you may do this for the conversion of all attribution, even if there is no view, you must consider the situation of re -marketing.
The purpose of marketing is to contact people who may change. Therefore, they take action on your advertisement, but it is likely that they will eventually take any action because they are email subscribers or visit your website regularly.
Therefore, when you use a re -marketing strategy, you usually get a lot of conversion, but many of them will happen without your advertisement.
3. This is inseparable
In terms of definition, the re -marketing audience is small because they areolated a specific group of people in contact with you. In most cases, they are completely small.
In terms of broader goals, you can add budgets to good advertising sets. But with re -marketing, this option is limited.
In fact, you are not only limited by daily budgets. Because you are likely to quickly burn the audience at a fast increase in frequency, the shelf life of personal promotion is very short.
How to deal with
I don’t say you should completely eliminate re-marketing, because sometimes I still use it-although not so much or in the way I used to.
The main thing is that you should understand that the result when re -marketing is not what they look like, and the strategy is limited. When you understand this, you can still use it in certain circumstances-but adopt a more realistic method.
It is also necessary to ensure the use of comparative setting settings and first conversion tools. These will make your impact on advertising more accurate.
Make sure to read my blog articles and advertising business use to exaggerate the transformation results.
