Panjaya CEO Guy Piekarz – Interview Series

What courses have you obtained from your experience applying to Apple at Panjaya?

Building and selling matcha to Apple gives me a deep understanding of the importance of user-centric product development, strategic partnerships and agility in dynamic markets. While at Apple, I have witnessed first-hand the challenge of expanding content for a global audience, especially in localization and video translation. The inefficiency of traditional dubbing inspired me to find a more innovative solution, which led me to Panjaya. Today, we apply these courses by developing intuitive, AI-driven localization tools, working with leaders like Ted and Jfrog, and maintaining adaptability to meet the evolving needs of our global audience – principles that can drive We do everything we do when redefining the redefinition to drive video localization to everything we do.

What is the most important efficiency in traditional dubbing and subtitles? How does Payya solve them?

Outdated solutions (such as closed subtitles or traditional voiceovers) often distract the audience’s experience by discontinuing the nuances of communication such as body language, facial expressions and gestures, and translated audio. Recognizing the need for a more advanced approach, which is more than just audio translation, Panjaya sought to provide localized video content that naturally and truly resonated with audiences around the world.

Unlike other platforms that focus only on audio or lip sync, Panjaya synchronizes audio with full body language – pauses, focus, gestures, and other body movements. This ensures a more natural, emotionally resonant connection with the audience, thus making Panjaya’s solution unique in its ability to maintain the integrity of the original content.

With AI dubbing, lip sync, and voice cloning, how do you ensure authenticity and cultural resonance for different audiences?

Panjaya focuses on in-depth technology, which means we aim to represent the speaker accurately and truly. We work specifically with trusted partners and businesses to ensure that our technology is ethically used to enhance communication rather than misleading or false statements.

Panjaya is working with industry leaders such as Ted and Jfrog. Can you share a success story that highlights the impact of the platform?

Ted is a global platform for sharing ideas, using Panjaya to see remarkable results to adapt to negotiations with international audiences, including:

• The view known as negotiations increased by 115%
• Video completion rate increased by 2 times
• Non-English browser views increased by 69%
• Social sharing increased by 30%
• Over 10m views and 400K interaction on highlight reels

DevOps and software distribution leader JFrog chaired Swampup, an annual conference that demonstrates industry progress and thought leadership. Recognizing the importance of attracting its global audience, Jfrog has been partially written, but as video becomes the dominant medium, expanding accessibility is the next reasonable step. By leveraging Panjaya, Jfrog seamlessly provides speeches for multilingual conferences, ensuring that their French and German-speaking users can fully engage in key product announcements and insights, driving deeper and broader connections.

With the adoption of AI voiceover technology more broadly, what challenges will you find and how can Panjaya prepare to solve these challenges?

One challenge is ensuring the output of cultural context and nuances. That’s why we enable humans in a loop approach – keeping it fast and seamlessly, while AI handles heavy moves when humans provide fast, intuitive patching to ensure that the final product’s intentions for the speaker come naturally, while calculating The final product is calculated at the same time. Cultural differences.

Scalability is also something we keep thinking about. As more and more industries adopt AI-powered solutions, we have invested heavily in R&D to ensure that Panjaya can handle the complexity of real-world situations, from multi-speaker events to different camera angles. For us, it’s all about staying ahead of these challenges while ensuring that the technology is influential, ethical and accessible to all.

How do you see AI reshape the future of video content creation and global accessibility?

Traditional global communication barriers – language, time and resources – disappear quickly. AI-driven localization ensures higher accuracy and quality scale, allowing organizations to attract global audiences faster and more cost-effectively. With Panjaya’s platform, localization goes beyond words, i.e. facial expressions, gestures and emotional transmission to maintain the speaker’s true intentions. This synchronization gives the content a sense of any language, allowing the organization to connect with international audiences as if talking directly to them.

In addition to accessibility, AI can be more deeply personalized – adapting to the tone, rhythm and delivery methods to elicit different cultural expectations. Creators can tailor the video content to make it more authentic and culturally relevant, rather than a universal approach, pushing the next generation of global storytelling feel.

Although real-time AI localization is not here yet, it is coming, bringing us closer to a world that is no longer a connection barrier.

What role does human supervision play in Pajaya’s AI dubbing process to maintain quality and nuance?

Our platform is collaboratively in mind. Our voiceover studio provides intuitive tools that allow human commentators to fine-tune the rhythm, pitch, and pacing to ensure every detail is consistent with the original speaker’s intentions. Our human online approach ensures that the final output not only translates words, but also captures the core of the message, making the content affect the same influence in the target language as the original language.

How does Panjaya ensure the ethical use of its technology, especially in preventing abuse such as misuse or imitation?

This is a question we discuss and think about. We are deeply committed to the ethical use of technology. Our mission is to enable storytellers to seamlessly adapt their video content to a global audience, but never at the expense of integrity or trust.

To prevent abuse, we take multiple steps. First, we work only with organizations that provide contractual guarantees regarding their translations. Second, we have taken a firm stand on abuse – our platform must never be used to imitate individuals, spread misinformation or cause harm. To maintain this, we are actively developing policy and technical safeguards, including content detection and blocking measures, as well as tools for content generated through our platform. We are constantly refining our approach to ensure that AI-driven localization remains the power of responsible, authentic communication.

What will Panjaya succeed in the next five years and how do you plan to achieve that?

Panjaya’s success means becoming the preferred video localization solution for all companies with a global audience or companies looking to expand globally. Our focus is dual: authenticity and scalability. In terms of authenticity, we are moving forward with AI to capture emotional tone, rhythm and cultural ills to make every localized video as natural and impactful as the original video.

To be scalable, we are addressing increasingly complex use cases where more speakers can be used, different backgrounds and dynamic video formats. At the same time, we will integrate seamlessly into our existing video creation workflows, ensuring seamless integration through partnerships with leading video management and localization platforms. By pushing the boundaries of AI-driven localization, we aim to redefine how businesses communicate in language, making global storytelling truly frictionless. Our work with TED is a great example of how these workflow integrations are used.

The global video market is developing rapidly. What trends do you think shape its future and how do Pajaya capitalize them?

The global video market is affected by two major trends: the rapid growth of video as a major communication tool at all levels (from individual creators to large enterprises) and the increasing demand for business expansion around the world to drive growth. As video consumption surges, companies must ensure that their content resonates across languages ​​and cultures. AI-driven localization has become essential, not just for translation, but for protecting authenticity, tone and emotional impact on a large scale.

Panjaya strategically can leverage these trends by seamlessly integrating into existing video creation workflows, allowing global expansion effortlessly for businesses. Our technology is for scale, allowing companies to effectively localize content local locations without compromising quality. Most importantly, we make sure the brand remains authentic – presenting its voice, tone and information across languages ​​and cultures to create video experiences that resonate with the world.

As the market continues to demand more advanced localization and personalization capabilities, we are not only following these trends, but we are driving them to enable organizations to meaningfully connect with global audiences.

Thank you for your excellent interview and hopefully learn more readers should visit Panjaya.