In previous videos, I talked about the importance of focusing on aggregating results when evaluating ad performance. This is true.
Let me explain…
Advertising details
Don’t get lost in detail, trying to isolate the performance of text, titles, or images.
These things are important, but there are infinite combinations at work. And you may need a combination of multiple text and creatives to make your ad successful.
Are you always using the ingredients you use to create advertising efforts? This is important.
In fact, you can adopt it further through advertising. All ads have more performance overall than those who perform best in isolation. After all, these ads can work together.
The overall overall of an advertisement may be more effective. However, another one may actually be better for a particular person or some location.
Other examples
You can also apply it to other areas of advertising.
Don’t worry about the performance of a single position. Most advertisers know this so far, but this is a classic example. Focus on the overall population of how all locations perform together, rather than emphasizing the impression of distribution among metadata.
Don’t worry about how a single ad set is performed if you are segmented by your audience. Not that you should, as I recommend avoiding it usually. However, if you do, focus on the overall campaign (and use the Advantage+ Campaign budget).
This method is derived from something called the decomposition effect. If you are not careful, it can easily mislead advertisers.
