Opportunity scores are formal. After more than a year of testing, Meta announced a global rollout.
Here’s what you need to know…
What’s this?
Your score ranges from 0 to 100, reflecting how optimized your campaign is. This is based on your ability to implement best practices, not a reflection of performance.
With the recommendations, chance scores are dynamic and updated in nearly actual time.
Suggested Example
What advice might you get to improve your score?
Some examples:
- Switch your performance targets to maximize conversions
- Open up the advantages + audience
- Add another image or video to your ad
- Setting up the conversion API
- Expand your high-performance campaigns
The points you can earn are variable and based on the impact of that change.
Where will you find it
You will see chance scores in three main places.
1. At the top of the Advertising Manager, reflect your overall account score.
2. On your account overview page.
3. Campaign scores when creating a campaign.
How to deal with it
Think of past chance scores as a stupid way to play game suggestions and get you to spend more money. But don’t ignore this.
This doesn’t mean you need to get 100 points. And, when you implement your recommendations, you cannot guarantee better results.
But if you don’t get the results you want, is the chance score lower? This is a great place to start. Think of the advice you get as a way to improve performance.
For more information, see my blog post on opportunity scores and campaigns.
