I have incremental attribution now. You may have it, too.
Meta is now starting to roll it out more widely and I saw it in one account. This helps answer many of my questions about how to work.
qualified
First, three campaign goals meet the criteria:
In any case, you can choose a website conversion location and use the maximum conversion performance goal.
Where to find it
Under Performance Targets, click See More Options. If so, you’ll have a choice Standard attribution and Incremental attribution.
The standard is what we have always used. Increment will be optimized, focusing on if people don’t see your ads, that won’t happen. It does this using a “complex model”.
How it works
I know what you are thinking. “Isn’t that the way all attributions work?” Not really. The point here is that people who use typical attribution models will convert even if they don’t see your ad. Focusing on incremental attribution will limit such conversions.
My educated guess is that this will reduce remarketing and vision conversions with minimal conversions. Maybe there may be fewer clicks in just 1 day. You may see that overall reported less conversion rates, but this should better reflect the real impact of your ads.
If you select Increment, click the 7-day attribution window, the 1-day participating view and the 1-day view disappear. I’m not sure why this is exactly, but I’m still messing with it.
Do you have incremental attribution? What do you think?
