Meta announced a new simplified campaign setup for Advantage+ sales, apps and leadership goals. It eliminates the first step that has to choose between the advantages + and manual.
However, this does not mean that the manual option has been eliminated. Advantage+ will automatically open when you create a campaign. These include advantages + audience, advantages + placement and advantage campaign budget.
But you can still customize it. You just don’t need to switch to the original audience to do it.
Custom positioning
Using Advantage+ audience, maximum age, gender and custom audience are all recommendations. This is an old version…
But with the new version, you will have the option to uncheck the box to remove these settings as a suggestion. By doing so, these will be for constraints, while advantages and will be closed.
Here is an example shared in the META announcement (click it if the flow is not played)…
Have they left?
It seems that the old term has advantages and detailed positioning, advantages and advantages to custom audiences. I always thought these were basically the same as the advice for using Advantage+ audiences.
Even if technically different, they are close enough to create unnecessary confusion. Eliminating outdated groups will improve the setup process.
