You can no longer build an agency around your targeting strategy. You can have a unique positioning approach, but it shouldn’t be the primary way to differentiate yourself.
The value you add through targeting will only diminish, so focus on the ad services that will continue to make an impact.
Start with these three areas…
Where to focus
1. Prioritize everything related to conversion attribution.
This includes but is not limited to…
Develop a strategy that will help you provide your customers with a complete picture of your advertising impact. Develop expertise in understanding data.
2. Copy and be creative.
This is probably the most obvious, as this is where you will spend most of your time advertising now and in the future. Hire copywriters and designers to give you an edge. Focus on creative testing, persuasive offers, and launch strategies.
3. Focus on where to send people.
This is often overlooked. A poorly performing site will affect the results you generate, so take over that area if possible. Focus on developing high-performance landing pages that load quickly and are designed for the best user experience. You can also include landing page testing.
Find your niche
You don’t need to do all of these things, but they are services that can help you stand out. There are many things you can prioritize instead of positioning.
Now start spinning.
