Highlight Image Text Enhancement – Jon Loomer Digital

Meta is testing another Advantage+ Creative enhancement…

In ad settings, click Creative features.

Some advertisers have the option to check a box to test new creative features.

When you do this, less than 5% of your impressions will be spent on these test features.

I have 11 of these test functions now, and a new one has just appeared: “Highlight Image Text”.

what is it?

Meta is described like this:

We’ll add AI-generated colors and banners to draw attention to important text within the image.

Sometimes Meta will share an example of how to apply enhancements with your ad, but I only got a generic example of this ad. Basically, this will apply when there is text on the image. Meta will use AI to highlight important text with color and banners.

Should you keep it?

What would that look like? It’s hard to say. As with all of this, it requires a little trust if you want to continue. I generally like to take risks with these settings, but you may have clients who have a lower risk tolerance.