The AI platform has reshaped the video advertising landscape and has raised $15.5 million in Series A funding, led by WNDRCO and Kindred Ventures. This latest round raised the company’s total funding to $23 million and was backed by early investors such as NFDG, New Horyons, Creator Ventures and Liceout Capital. In just 18 months since its launch, Creatify has earned $9 million in annual recurring revenue (ARR), indicating a growing demand for its platform.
Greatify has become the preferred platform for marketers looking to simplify video ad creation, testing and optimization. With over 1.5 million marketers and more than 10,000 teams, Creatify is trusted by global brands such as Alibaba.com, Comcast, Binance and Zumper. By leveraging the power of generating AI, Creatify’s platform can automate the entire video ad lifecycle, making brands faster and more cost-effective to create high-performance video ads.
The company was founded by Yinan NA, Ledell Wu and Xin Zhou, both former tech leaders with extensive experience in Meta and Snap. Together, they developed an AI-powered solution to solve the challenges of traditional video ad production, allowing high-quality video ads to be accessible to businesses of all sizes.
Admax: A new era of video advertising creation
Creatify’s new fundraising will support the launch of Admax, the company’s boldest step in redefining video ads. Admax is an end-to-end AI-powered advertising agency that automates creative inspiration, production, testing and performance optimization within one platform.
Key features of ADMAX include:
- Advertising surveillance: Turn top competitors and category ads into viable campaigns.
- AI-driven video generation: Create dozens of UGC style and product display videos in minutes.
- 700+ AI-generated avatars: Enable multilingual, cross-platform video production without traditional costs.
- Creative Testing Engine: Optimized for platforms such as Meta and Tiktok, aiming to maximize ROA (ad spending return) and CPA (cost per acquisition).
- API access and team workspace: While maintaining brand consistency, simplify video production on a large scale.
according to Jeffrey Katzenbergco-founder of Dreamworks and founding partner of WNDRCO, will join Creatify’s board of directors, “Creatify not only makes video ads easier to produce; it can also redefine how modern ads work. In this world, brands must always exist, always built specifically to meet large-scale demands.”
Change the advertising landscape
The impact of the Creatify platform is already very obvious. Zumper now produces over 300 videos per month, saving $20,000. News Break significantly reduces creative production time, launching tailor-made creatives in minutes rather than days, while improving performance for different audiences.
James BorowVice President of Products and Engineering, Share, “Creatify is changing the game for TV ads. By identifying key obstacles in advertising creation, Creatify is making TV ads accessible to brands of all sizes.”
Ryan Ludlowthe general manager of Newsbreak, added, “Creatify’s ad creation tool removes creative barriers, allowing advertisers to quickly produce high-quality video ideas. This is a game-changer for our most successful advertisers, enabling them to scale effectively.”
Expanding the Vision of Advertising with AI
Generative AI revolutionizes the advertising industry by automating and simplifying video advertising production. Now, a professional team and lengthy production cycle can be fast and cost-effective. AI models (such as Creatify’s Admax) analyze performance data and generate tailored content to enhance creativity while optimizing maximum impact.
One of the key advantages of generating AI is its ability to scale activities across multiple platforms with minimal effort, allowing businesses to reach a wide range of global audiences without compromising brand consistency. This is especially critical as brands strive to connect with consumers around the world in an increasingly digital landscape.
By automating the ad creation process, the generated AI enables marketers to release marketers to focus on strategy and innovation. It allows for faster, smarter decision-making and a more personalized advertising experience, thus setting the level for brands of all sizes.
What’s next?
With Series A funding, Creatify will accelerate its efforts to expand its platform and enhance customer success. The company focuses on improving its AI capabilities and continues to bring value to its growing user base. Creatify is also actively hiring to support its expansion.
“We are excited to continue to build tools that enable marketers to create smarter, more effective advertising.” explain Yinan Na. As the advertising industry continues to adopt AI-powered technologies, platforms like Creatify are very useful to contribute to the continuous transformation of video ads in ways that are created, tested and optimized.
