GA4 integration with event manager requires mapping meta events to GA4 events.
However, this is a basic question, except that the benefits are completely unclear…
Low connection quality
Recently, I noticed that my connection quality has been updated to “low”.
Meta’s interpretation of the “low” name is that at least one of my activity types is not mapped. But there is a very obvious reason that cannot be avoided.
The meta-activity not even mapped to GA4 is an offline activity for my CRM. As an offline event, there is no reason to set up a GA4 event. These actions did not happen on my website.
Is there any problem with this?
So…is it important for me to have a lower quality connection? I don’t know, because it’s totally unclear why this integration is useful.
Does it help attribution in advertising managers? optimization? Is it helpful to report in GA4?
I don’t know, because Yuan didn’t say it clearly. Unlike APIs, there are no charts and charts to show impact, which doesn’t help.
What I can say is that I haven’t seen any obvious impact since I set this up two months ago. I am neither happy nor regretful about establishing this integration. Just…is there.
That is, I have seen reports about cumulative results. I don’t believe that the more likely explanation is a correlation with causality.
