Format display options for carousels and collections

What are format display options? When you create a new ad, you may see this above the main text.

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how it works

Meta is described like this:

Combine uploaded media with product and website link media to showcase your creative in more formats based on content likely to appeal to different groups of people.

Therefore, Meta will automatically generate carousels and collections using site links and product creatives.

With a collection format, your main ad creative is at the top. Site links and image cards appear below.

With a carousel format, your main ad creative will appear first. As you scroll, you’ll see other site links and product images in the carousel.

You can turn off any of these formats…

But if a website link or product is opened, they are open by default.

Optimize creativity

Make sure you have customized your website links with thumbnails as they will be used in these formats.

As long as you put some work into these formats, this can be a very valuable option. But there are risks if this feature is enabled and you don’t pay attention to optimizing their appearance.

Do you have this?