Flexible form and diverse creativity

The flexible format is perfect for Andromeda…

In Andromeda’s new world, the focus is on creative diversity. While you can satisfy Andromeda’s thirst for creativity with tons of ads, there’s another, simpler option.

What is flexible format?

Meta’s need for creative diversity centered on different formats, distinct visuals, and different text. You can do all of this using a flexible format.

You can provide up to 10 images or videos for a single ad.

Some advertisers can create three groups of 10 images or videos each.

Meta also generates carousels, so this is a third format.

You can provide up to five main text and title options. So you can instantly satisfy Meta’s need for creative diversity.

i use it

Flexible formats are nothing new, they have been available for over a year. This concept is not new, as it replaces dynamic creative when running sales and app promotion campaigns.

But I’ve been using it for a while. While the flexible format comes with its own challenges, such as a lack of customization, it’s an easy way to run a single ad with a host of creative and formatting options – which is especially important right now.

What I did was create two ads that took advantage of flexible formats. One is a completely static image and one is a video.

But you can certainly take advantage of this idea (no pun intended), especially if you have the option to create three sets of 10 for a single ad.