Scuderia Ferrari HP and IBM have just launched the next-generation mobile app powered by AI, which can redefine the 400 million Tifosi experience for weekends and races shutdowns.
debut during the Miami Grand Prix, reimagining Scuderia Ferrari app It is Ferrari’s boldest digital action to date. Powered by IBM’s WATSONX AI Platformit converts raw competition data into live post-match summary, strategy crashes and interactive features tailored for each fan.
Function
- A review of AI-generated matches Within hours of checkered flag
- Post-match insights Vision through telemetry, tire strategy and driver reflection
- Interactive fans’ participation Including polls, direct to team news and historic racial highlights
- Italian support first
- Personalized fan profile With the development of user behavior
This is the future of Ferrari fanatics. 🏎️📲
In the new Scuderia Ferrari HP Mobile app, you have never experienced the thrill of a match as before. New experience powered by Watsonx provides Tifosi with AI-generated insights, data visualization, and more… pic.twitter.com/AG5THC0R04
– Scuderia Ferrari HP (@scuderiaferrari) May 1, 2025
What to say about Ferrari
“This app is about bringing all our fans closer to the heart of the racing world.” Lorenzo Giorgetti, Ferrari Chief Racing Tax Officer. “This is the beginning of a new dimension of the Ferrari experience.”
IBM Corner
“This is a new blueprint for digital fan engagement,” IBM said. Jonathan Adashek. The tech giant is applying enterprise-grade AI to build a smarter, more immersive application with the same tools used by customers across industries.
coming soon
Throughout 2025, Ferrari will launch more features:
- 3D Virtual Travel
- E-commerce integration
- Game fans experience
- Extended content from Ferrari’s HyperCAR, GT and Driver Academy plans
It’s not just an app, but Ferrari’s bet on a fanatical future. With IBM’s AI, Scuderia turns racing into a 24/7 interactive experience, and every fan becomes part of the story.
