Example of value rules – Jon Loomer Numbers

I was finally able to share an example of a value rule in action…

I am able to maintain the advantage + due to the value rules, so I don’t need to be restricted by age and gender. Being able to maintain necessary customization in Meta best practices is a key benefit of using this feature.

What are the value rules?

Value rules allow you to adjust bids based on age, gender, location, mobile operating system and current location. You can increase or decrease bids to adjust the long-term value that the meta might know.

I only use it if there is a specific problem to be solved. This means Meta is wasting your money with cheap and low-quality actions.

This is the lower quality prospect I’ve seen, especially those aged 65 and older. Meta will make up a large percentage of the budget there, because the clues are cheap.

Since all goals now have value rules, I created rules to reduce bids for people aged 65 and older by 50% compared to 20% for people aged 55 to 64. My hope is to fight against Meta’s way of misusing my budget while finding the cheapest prospects.

result

This is an early result of the leverage value rules for the ad set and the budget percentage used by the age group…

Updated allocation of budget:

• 18-24 (
• 25-34 (12.8%)
• 35-44 (34.6%)
• 45-54 (39.7%)
• 55-64 (11.5%)
• 65+ (

The two age groups that get the minimum budget are now 18-24 and over. The next group is 55 to 64.

This is a better allocation of my budget by age group without giving up on certain ages altogether. In the past, I was forced to set strict restrictions by age group. It also improves my lead quality.

If you have high quality issues because Meta is looking for cheap action (you are optimizing) by age, gender, location, mobile OS or location, I encourage you to give it a try. Then report!