Are you part of an early release plan?
You may not even know about it. Here’s what you need to know…
What’s this?
If you are part of this program, you can access early release features before they are officially launched. A smaller percentage of advertisers can post early, and it’s unclear how you join the program.
Each Meta (on social media today):
Early release features are those that are being tested with a few advertisers to verify performance and applicability before it is launched more widely and may roll back based on these evaluations.
As far as I know, there is no application process. How do I know? I am part of the program.
Where to find the function
When viewing advanced previews in ADS Manager, I see the translated text feature under Advantage+ Creative. It’s very interesting, I covered it in the previous video. Most importantly, there is a tag “early release”.
Currently, this is the only feature I see on that tag.
New AI generation features not tested
I don’t think this has anything to do with the “Test new AI generation features” option in the ad settings, because the translated text is not listed in the seven features I’ve seen.
Frankly, I’m not sure what it means to have an early release program and testing new AI generation options, because they do sound like the same thing, but seem to involve different features.
Dead page
I should note that after recording this video, Meta deleted their official documents.
I don’t think this is meaningless because the tags are still appearing on the translation text function. But this is something to consider.
Check if you are part of the program.
