“Elements require interests and behaviors to define my target audience.”
If you hear someone say this, stop them gently. This is a myth!
But you should understand why…
Audience expansion
The main thing to remember is that your audience will usually expand. If your performance goal is to maximize the number or value of conversions, link click or land the page view…
…Your detailed targeting input is used only as audience suggestions.
It is questionable whether there is any difference in your investment. According to my tests, the algorithm will attract the people it wants to achieve.
Do Meta Need them?
Regardless of the extension, does the meta still require these inputs? Remember that Meta has a lot of data and countless real-time signals to build an audience for your ads. Meta’s automation will exceed your manual guess. Stop obsessing with detailed positioning, there is nothing you can do.
This doesn’t mean you shouldn’t care about the ultimate audience of your ads. But your control is not found in the positioning input. There are other ways to influence who sees your ads. It starts with copying, creativity and your quote.
Craft copy and creativity reflect the lifestyle, needs and pain points of the target audience. If your product is B2B or is only aimed at certain occupations, say it in your ad.
And be clear that your product is not for anyone. Excluding the wrong audience is just as important as attracting the right audience.
