Detailed positioning announcement-Jon Loomer Digital

Meta is changing detailed targeting, which may affect the delivery of your ads.

Here’s everything you need to know…

announcement

You may see announcements in “Some Detailed Targeting Options” on the black bar at the top of the Ad Manager or on other tools.

It says:

Starting January 15, 2026, ad sets using unavailable options will be deactivated. Please edit your ad set and saved audience to delete them or replace them with other options.

This is related to changes in the merger detailed target options starting in June. This is a process that the Yuan seems to pass every two years.

If you are running an ad set that uses any affected target options, they will stop running on January 15.

The existence of this black bar does not mean that your ad set will stop running in January. To verify that you have any affected ad sets, click the View Affected Ad Sets button.

What should you do?

You have plenty of time to fix this, but it’s worth a look. That said, for a long time, I do not recommend that you rely heavily on these interests and behaviors.

My advice is to deprive detailed positioning. Myths covered in recent blog posts believe that meta requires these opinions. Read on www.jonloomer.com/myths.