Meta is launching the ability to define company brand logos, colors and fonts for creative enhancements. Do you have it?
Here’s what you need to know…
Where is it?
If you have this update, you will find the brand in one of two places.
1. In the Identity section of the ad creation.
2. At the top of the Ad Creative Settings Wizard.
How it works
Meta needs a starting point for brand development when using certain AI generation or advantages + creative enhancements. Meta says if not defined, it will try to get the brand from the URLs and ads you used before.
Of course, if you’ve ever used overlays (formerly image templates), you’ll know how disastrous this kind of procurement might be. While you can customize your coverage brand by ad, most advertisers choose to simply turn off the enhancement.
By defining your brand, you can eliminate guesswork. The covering should use the brand colors and fonts you request. The same brand consistency should also apply to AI-generated creativity.
How to use it
The process is quite simple.
First, upload the brand logo. I’ve seen the images used in AI-generated.
Next, define up to three brand colors that can be found in the title, title and overlay the banner.
Finally, choose a preferred font (or treat it as “unfavorable”).
Once you’re done, make sure to open “Apply this brand” (it should be flipped once you’ve made a brand customization).
Once applied, you should see these changes active in the Brand section.
Preview
You can see the application of this brand in action.
First, go to the image generation step of the Ad Creative Settings Wizard. Here is an example of a brand that applies for background production…
You can also see how the brand looks when images generated using AI.
There is also an area at the bottom right that allows you to edit text, fonts, and logos.
Can be better
The idea of a brand setting is a great idea, but it can be frustrating when you see how to use the input. Once the brand is defined, you can give additional control over customization that takes advantage of the brand’s enhancements.
For example, in the example above, I cannot resize or position the logo. Meta also always chose one of the two colors I provide for the text background (if it uses the background completely), and it’s nice to see it switched – if there is no ability to choose what you like.
Of course, this is also an example of the dilemma that allows advertisers to regain control. Many of the focus of META’s creative enhancement is to automate the process of improving advertising. Maybe the problem does not require control. Instead, Meta’s AI can use some tweaks to its app brand.
So, no. This is not perfect. But, given the brand risks we faced before, this is an improvement on what we had before. Hopefully we are in the early stages of these brand enhancements and we will see better applications in the future.
now you
How do you view brand settings? Will you use them?
Let me know in the comments below!
