Creative decomposition in flexible formats is worthless

Yes, that’s not what I think is…

If you use a flexible format, you never have a deep dive into how to use images or videos. The breakdown of dynamic creative elements never worked. So you either don’t use a flexible format or you just live on these issues.

But Meta has recently launched a new creative breakdown for flexible formats.

Like many advertisers, I think this will create separate rows for each creative used. Unfortunately, this is a huge disappointment.

What it is actually doing

I finally had this fault. When selecting, I don’t get those expected rows. Instead, I only get carousels, single media and unknown lines.

I’m not sure why there is an unknown. But that’s not even the biggest problem here. Meta only provides data on when to use any single idea or merge all of this into a carousel.

There is no information about which specific images or videos. This is not very helpful.

What are you looking forward to?

Honestly, I don’t care much about having this information. I use the flexible format so long without it.

But I think the collapse will eventually shed light on that. Many advertisers who want this information also want this.