I found a new creative enhancement of AI generation in my testing. Do you have one too?
Here is how comment keywords work and where you might find it…
Advertising settings
In your ad settings, click the box to advantage + creativity.
You should have the option to test new creative enhancements.
When checking, less than 5% of the impressions were tested before launching worldwide.
At the bottom is a list of features in the current test.
In my account, I have eight. I check this section around a week to see if there are any new features in the test. This is a great way to get what’s going to happen.
I’ve previously introduced most of these eight features…
Now there is a new one: View keywords.
How it works
Here is how Meta describes it…
We will use AI to extract positive keywords from comments on your page and display them in a proprietary unit below the ad.
Assuming your Facebook page has comments open, Meta’s AI can extract positive (important) keywords from those comments and display them under your ads.
META provides the following examples:
- “Great Service”
- “Quick Transport”
- “Reliable”
Should you open this?
Whether you open this or not may be up to the customer, but I like my account. I don’t think there is any obvious risk to this feature (or most others).
