Openai is turning Chatgpt into a shopping assistant and is ushering in a new era of “conversational business” with direct challenges to tech giants like Google, Amazon and Media Bist Bass Bass Bass Bass Review sites.
April 28, Openai A major shopping update for Chatgpt was launched, which provides users with:
- Personalized product suggestions
- Side by side comparison
- Comments and direct purchase links
This function is real-time for all users. Free, plus even registered visitors.
“We want to bring a new type of conversational shopping experience to Chatgpt,” said OpenAI’s EMEA Solutions Head.
How it works
Now users can ask Chatgpt for shopping suggestions, such as “Best Red T-shirts Under $30” and get visual tile, retailer options, user reviews and purchase links.
Product results are AI-chosen, not advertising or sponsored content, Openai said.
Shopping
We are trying to make shopping easier and faster to find, compare and buy products chatgpt.
✅ Improved product results
✅Visual product details, pricing and reviews
✅Purchase directly on the linkProduct results are independently selected, not advertisements. … pic.twitter.com/pkzwstxjuj
– Openai (@openai) April 28, 2025
chatgpt has seen it More than a billion searches per week. Now it competes directly with:
- Googlewhich is the dominant position of search, but loses the basis in commercial inquiry
- Amazoninitiated his own AI shopping assistant
- Publishers, who rely on membership links for audit-based revenue
Change the rules of the game
Chatgpt aims to crash the multi-handed shopping trip; research, compare, review and purchase a single chat-driven interface.
It will also learn from user preferences, storing past conversations to personalize future suggestions. (Memory functionality in the EU and the UK has been turned off due to privacy laws.)
Not only search, but also strategy:
Openai is exploring membership models with projected revenue of $125B, but says it is prioritizing High-quality user experience First.
“It’s trying to understand how people review this, how people talk about it,” said Adam Fry, head of search products at Openai.
Online shopping may never look the same. Chatgpt is no longer just a chatbot; it is the digital storefront of its biggest competitor.
