Social Media
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Recommended aspect ratio by meta creative placement
It’s possible that the creative you’re using doesn’t meet Meta’s recommended aspect ratio. You’d be forgiven if this is…
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Meta recommends a 4:5 aspect ratio
A while ago, I discussed how using 4:5 instead of 1:1 could be more effective for certain placements. Well,…
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There is less personalized advertising in the EU
Amid continued pressure from regulators, Meta has announced some important changes for EU users. Changes include lowering the cost…
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Will advertising be in the conversation in early 2025?
Will ads appear on Threads in January? This is according to an article from TheInformation.com. You may have seen…
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3x You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting
There was a time when most of my advertising budget was spent on some form of remarketing: website visitors,…
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Frequency control of participation in activities
It’s finally here. Now you can control how often you participate in events. My last video was about frequency…
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Target frequencies added to awareness activities
Meta offers a new way to manage frequency when conducting awareness activities. Let’s discuss this… Frequency conversion control This…
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What is flexible media? -Jon Loomer Digital
Some advertisers are seeing a new feature in Ads Manager called “Flexible Media,” not to be confused with “Flexible…
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Unique conversion metrics removed from Ads Manager
It’s official, the unique conversion campaign has been discontinued. As of October 30, Meta deprecated unique conversion metrics in…
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Will Meta ignore audience suggestions?
This is something I’ve speculated on for a while. Are audience suggestions really useful? I have two very clear…
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