Category: Social Media

Meta invites more advertisers to implement GA4 integration with its Meta Events Manager. This allows you to map GA4 events to meta events. But the problem is Why do we do this first?...

Value optimization has been updated. Will it affect how you use it or the value that can be generated in your ad? Let’s investigate… What is value optimization? When using sales or leading...

There is a new feature that allows you to send leads directly from instant forms to your or team members’ email inbox. This is how it works… Where to find it When creating...

Do you have flexible delivery? It’s unclear whether this is a new feature being launched or whether it’s part of testing. I did not find any official documents. This is what I can...

This is the information element should Happy sharing. But, for whatever reason, they don’t. Why? “it works!” We repeatedly remind us of the effectiveness of various optimizations. Meta encourages turning on all advantages...

There is another way to improve the quality of lead. If you contact a new prospect by phone, you will need to try it. Let’s take a closer look… Basic knowledge Below the...

A common complaint among meta-advertisers is that their ads cover people outside of their target locations. Is this possible? Is this a legal question? In almost all cases, there is a reasonable explanation....

Is this an update to the conversion clue or is it just a test? Let’s see… What I’ve seen When using a lead target that forms the conversion position instantly, select Maximize the...

I’ve seen a new option in an instant form, which may be important. It’s not clear whether this is a new feature launch or just a test. Let’s see… A new checkbox When...

Which advertising metrics are the most important? Let’s investigate… CPC, CTR and CPM Is it cost per click? If you prioritize CPC, you can manipulate it. Reduce costs by optimizing link clicks or...