Social Media
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Forecasting meta-advertising changes in 2025
A lot is changing for meta-advertisers in 2024, but what can we expect in 2025? This is what I’m…
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Meta Ad Review: Account Level Considerations
When taking on or vetting a new client, it’s important to take stock of the work you’ve accomplished to…
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Verification requirements for Australian financial services
New requirements for advertisers promoting financial services in Australia… Beneficiaries and payers Go to your ad settings and click…
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How to adapt to social media changes: Instagram, TikTok and CapCut updates
Navigating Social Media Change: Instagram Updates, CapCut Alternatives, and Platform Agnosticism Feel like social media is the hottest thing lately?…
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Is your audience broken?
I really like audience segments because they add useful detail to advertising reports. Even with algorithmic targeting, you can segment…
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Taiwan beneficiaries and payers
There are new beneficiary and payer requirements. You may see an alert in Ads Manager with the following message:…
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Stable Marketing Strategies in Unstable Times
I started this site in 2011, one of the most volatile times I can remember being a marketer or…
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How to use topic exclusions
Should you apply topic exclusions? Since Meta announced changes to content moderation, brands have been looking for options. If…
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Should you use an inventory filter?
With the latest controversy surrounding Meta’s new content moderation policy, brands are considering their options. If you’re running ads,…
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How to define an audience
Audiences are a powerful feature for any sales campaign, but too many advertisers don’t set them up, or set…
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