Social Media
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Safe zone template for all meta ad placements
Optimizing meta ad creative is a huge pain. Meta asks for three sizes, but even these are not always…
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Upcoming health and wellness restrictions in 2025
What happened to health and wellness? There is fear about the restrictions placed on advertisers in the health and…
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Limitations on Customer List Custom Audiences
Meta will impose new restrictions on customer list custom audiences in 2025. Does this apply to you? What should…
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Are CPMs picking up during the holidays?
Are CPMs increasing this holiday season? Meta advertisers often see an increase in cost-per-thousand-impressions (CPM) costs during the holidays.…
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My click attribution test – Jon Loomer Digital
I recently posted a video about click-through attribution. In it, I explain how I have long believed that click-through…
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Remarketing return on ad spend
In this video, I share an example of a meta campaign with a return on ad spend (ROAS) of…
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Uncovering the reality of meta-click attribution
No matter how much experience you have as a meta advertiser, you will hopefully learn something new that will…
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Conversion positions for Facebook traffic campaigns
Traffic campaigns have been updated to allow you to direct people to your Facebook page. Let’s discuss this… Switch…
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Does click attribution require outbound clicks?
Am I thinking too much? Someone recently asked me a question about click attribution, and after diving down the…
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What is an enhanced CTA? -Jon Loomer Digital
There is a new Advantage+ Creative enhancement called Enhanced CTA. Here’s how it works… what is it? When viewing…
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