Social Media

Limitations on Customer List Custom Audiences

Meta will impose new restrictions on customer list custom audiences in 2025. Does this apply to you? What should…

Read More »

Are CPMs picking up during the holidays?

Are CPMs increasing this holiday season? Meta advertisers often see an increase in cost-per-thousand-impressions (CPM) costs during the holidays.…

Read More »

My click attribution test – Jon Loomer Digital

I recently posted a video about click-through attribution. In it, I explain how I have long believed that click-through…

Read More »

Remarketing return on ad spend

In this video, I share an example of a meta campaign with a return on ad spend (ROAS) of…

Read More »

Uncovering the reality of meta-click attribution

No matter how much experience you have as a meta advertiser, you will hopefully learn something new that will…

Read More »

Conversion positions for Facebook traffic campaigns

Traffic campaigns have been updated to allow you to direct people to your Facebook page. Let’s discuss this… Switch…

Read More »

Does click attribution require outbound clicks?

Am I thinking too much? Someone recently asked me a question about click attribution, and after diving down the…

Read More »

What is an enhanced CTA? -Jon Loomer Digital

There is a new Advantage+ Creative enhancement called Enhanced CTA. Here’s how it works… what is it? When viewing…

Read More »

Recommended aspect ratio by meta creative placement

It’s possible that the creative you’re using doesn’t meet Meta’s recommended aspect ratio. You’d be forgiven if this is…

Read More »

Meta recommends a 4:5 aspect ratio

A while ago, I discussed how using 4:5 instead of 1:1 could be more effective for certain placements. Well,…

Read More »