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When will the Advantage+ shopping disappear? You may know that the advantages + sales activities are replacing the advantages + shopping. Most, if not all, advertisers already see this in the native interface....
Opportunity scores are formal. After more than a year of testing, Meta announced a global rollout. Here’s what you need to know… What’s this? Your score ranges from 0 to 100, reflecting how...
There are new requirements for value optimization. META recently expanded value optimization to include custom events and non-purchase standard events. Documentation regarding qualification requirements is naturally required. Here’s what you need to know…...
After more than a year of testing, Meta formalized it: All advertisers can earn opportunity scores worldwide. On the surface, this is how Meta gamification and encourages implementation of best practices. If you...
Value optimization for any non-purchase events? Assume you haven’t. This is what we know… announcement In a recent message about the conversion tool update, Meta shared the following information: If the advertiser cares...
Metatest profit optimization… In a recent announcement about the new conversion tool, Meta shares a new test value optimization option. Function This function is based on this situation: If advertisers care about ROA...
Here is a way to improve text generated by AI… In previous videos, I talked about new features for AI-generated text changes for characters. This is very interesting and you should try it...
Now you can use AI to customize text variations to your character. This is how it works… What’s this? When you create a new ad, you will see some AI-generated text suggestions. The...
If you want to know how Reset your creativity You are in the right place without leaving your home. You don’t need to pack or book a flight to really take a break. Honestly,...
A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. The value rules introduced to more advertisers may be a good solution. Let’s discuss…...