Social Media
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Is your audience broken?
I really like audience segments because they add useful detail to advertising reports. Even with algorithmic targeting, you can segment…
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Taiwan beneficiaries and payers
There are new beneficiary and payer requirements. You may see an alert in Ads Manager with the following message:…
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Stable Marketing Strategies in Unstable Times
I started this site in 2011, one of the most volatile times I can remember being a marketer or…
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How to use topic exclusions
Should you apply topic exclusions? Since Meta announced changes to content moderation, brands have been looking for options. If…
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Should you use an inventory filter?
With the latest controversy surrounding Meta’s new content moderation policy, brands are considering their options. If you’re running ads,…
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How to define an audience
Audiences are a powerful feature for any sales campaign, but too many advertisers don’t set them up, or set…
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Ask advertisers to add you as a partner
If you manage ads for someone else, make sure your settings are correct. Let’s discuss this… partner You and…
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Incremental Attribution Example – Jon Loomer Digital
Look, incremental attribution… We know Meta has been testing this, and now we have the first example. Big thanks…
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The impact of less personalized advertising in the EU
You may see this message in Ads Manager, especially if you’re advertising in Europe: People’s ad settings may affect…
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Engagement view is now the default
When using website conversion placement and maximizing conversions or value… …click “Show more options”… …view and edit attribution settings.…
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