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In previous videos, I talked about the importance of focusing on aggregating results when evaluating ad performance. This is true. Let me explain… Advertising details Don’t get lost in detail, trying to isolate...
Advertiser reports see different options under the new creative breakdown. I’ve recorded separate videos for flexible formatting and image generation breakdown options. However, few advertisers see a third option: Related Media. What is...
Proven experts are uniquely qualified canvas experts around the world – recognized by Canva. In this post, I share my experience as an expert in canvas verification in Australia, how canvas verification experts differ...
Meta ultimately provides greater transparency for AI-generated advertising ideas… How to use AI creativity When you create an ad and upload an image, you will get the options generated by AI. This includes...
Stop obsessing to find the winning combination… This advice may have something to do with everything you believe and the strategies you have used over the years. But now it’s time to consider...
The role of Meta-advertisers has developed significantly over the past few years. Assuming you optimized for your conversion, you need to touch less at the campaign and ad set levels. Your focus should...
at last! Flexible format transparency… New Options Some advertisers see a new creative option in the Segment menu. Select it and you may see a flexible format. [NOTE: Meta seems to be experimenting...
Over the years, your creative ads have changed a lot. Many advertisers miss out on how this affects their role in the process. Let me explain… At that time By 2017, advertising creation...
Until recently, I often recommended quotes from advertisers to Meta when discussing the number of ads you should have in your ad set: Each ad set uses 6 or less creatives… Once more...
There was a time when Facebook advertisers had almost complete control over how ads looked. An advertisement includes: An image or video A main text A title A description There is no change...