Category: Social Media

How to use value rule failure

How to use value rule failure

In this video, I share an example of a value rule failure. If you are not familiar with this feature, the value rules allow you to adjust bids on certain variables such as...

3 issues with flexible formats

3 issues with flexible formats

These three things bother me with flexible formatting… Flexible format allows you to submit images or videos of up to 10 ads. Some advertisers have the option to create up to three creative...

Standard method for meta-advertising creation

Standard method for meta-advertising creation

If you are a meta-advertiser, your advertising strategy is everything. Now is more important than ever. Because advertisers have less control, ads are ultimately the best leverage to impact your results. Meta andromeda...

How many ads are too many?

How many ads are too many?

The old rulebook is outdated and now the answers about the ideal number of ads should be considered variable. Things are changing… Old rules Until recently, there was a clear answer to this...