Meta has finally updated their definition of click attribution. Let’s break down the timeline and what changes actually occurred. old definition About a year ago, I shared Meta’s ambiguity regarding click attribution. The...
What are format display options? When you create a new ad, you may see this above the main text. Let’s talk… how it works Meta is described like this: Combine uploaded media with...
What does an ad-free subscription mean for advertisers in the UK? Meta recently announced that users in the UK can choose to pay £2.99 per month (from desktop) for an ad-free subscription. I’ve...
Your ability to limit your goals to your audience has changed again. Meta (at the time Facebook) introduced similar audiences in 2013, a way to automatically generate a population similar to our current...
There are now no ad subscriptions in the UK. It is spread all over Europe. Here’s what you need to know… Yuan Announcement Meta announced that UK users will have a new option...
New thread advertising function – Jon Loomer Digital ...
When creating an ad, you can select the AI-generated image options. You can add brand new AI images that are inspired by your original creativity. Alternatively, you can choose from a variety of...
Will the new ad restart the learning phase? Things may be changing. Let me explain… Official documents of Yuan Meta’s titled “Important Editing and Learning Stages” in Meta’s Help Center article explains the...
What is a “exchange selling point”? There is a new advantage + creative enhancement float. Here’s what you need to know… How it works When creating new image ads, I discovered an advantage...
There is a new way to test your advertising creativity. I hope this may be an important addition to it that will replace the creative testing strategies of many advertisers. Not everyone has...