Social Media
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AD optimization and Meta lack transparency
This is the information element should Happy sharing. But, for whatever reason, they don’t. Why? “it works!” We repeatedly…
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SMS Verification to Improve Lead Quality
There is another way to improve the quality of lead. If you contact a new prospect by phone, you…
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4 reasons why meta-advertising attracts people outside of target location
A common complaint among meta-advertisers is that their ads cover people outside of their target locations. Is this possible?…
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Convert boot data source – Jon Loomer numbers
Is this an update to the conversion clue or is it just a test? Let’s see… What I’ve seen…
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Turn off automatic filling of instant forms
I’ve seen a new option in an instant form, which may be important. It’s not clear whether this is…
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The most important advertising metrics
Which advertising metrics are the most important? Let’s investigate… CPC, CTR and CPM Is it cost per click? If…
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Define a brand in an advertising manager
Meta is launching the ability to define company brand logos, colors and fonts for creative enhancements. Do you have…
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Always delete these locations (or not?)
Should you always delete these locations? On previous videos, I shared the traps of the audience network and rewarded…
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A 13-year-old Meta-advertising question
The problem we’re seeing today is that the action that meta-advertising is used for fines top is nothing new.…
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What should I do when targeting the target?
Should you use detailed positioning or similar audiences? Or should you be completely broad? If you optimize for any…
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