Category: Social Media

“Elements require interests and behaviors to define my target audience.” If you hear someone say this, stop them gently. This is a myth! But you should understand why… Audience expansion The main thing...

Meta has made a big announcement that will affect EU advertising. Let’s take a closer look… announcement In a recent announcement, Meta said: Starting from early October 2025, we will no longer allow...

There is an update to the value rule. Let’s take a closer look… What are the value rules? Value rules allow you to be more or less based on any of the following...

You launched an ad campaign. The setup looks solid and you feel good about the overall approach. But the result is not there. It’s easy to panic and start closing things. You think...

I found a new creative enhancement of AI generation in my testing. Do you have one too? Here is how comment keywords work and where you might find it… Advertising settings In your...

What is optimizing a website destination? This new feature gives meta-important functionality, so you should be sure it is what you want. Here’s what you need to know… Required settings This feature is...

How long should your copy of your ad be? There are many opinions on this, but Yuan has his own official suggestions. Let’s discuss what these suggestions are and how important they are…...

Meta is introducing a new feature that could impact how budgets are allocated. Here’s what you need to know about advertising budget sharing… What’s this? When you create a new Benefits+ campaign, the...

This is not an article about meta-exaggerated results, nor is it a conversion you should not trust in the advertising manager. Your responsibility has an entire topic that correctly interprets the conversion results....

In previous videos, I talked about the importance of focusing on aggregating results when evaluating ad performance. This is true. Let me explain… Advertising details Don’t get lost in detail, trying to isolate...