Category: Social Media

Meta offers a new way to manage frequency when conducting awareness activities. Let’s discuss this… Frequency conversion control This update applies when you use the following settings… 1. Auction purchase type. 2. Publicity...

Some advertisers are seeing a new feature in Ads Manager called “Flexible Media,” not to be confused with “Flexible Ad Format.” what is it? How does it work? Let’s discuss this… where to...

It’s official, the unique conversion campaign has been discontinued. As of October 30, Meta deprecated unique conversion metrics in the Ads Insights API. what does that mean We’ve known about this since August....

This is something I’ve speculated on for a while. Are audience suggestions really useful? I have two very clear examples now… Example #1 One example is a test I ran a few months...

Meta held its third-quarter 2024 earnings call last week and discussed several topics affecting advertisers. Here are my main takeaways… 4 points 1. Advertising revenue increased by 18.5% compared with the third quarter...

Do you use daily unique reach? Daily unique reach is one of the oldest optimization options and is available under most campaign goals. This was actually one of my favorite optimization methods from...

What are your advertising limits? Each Facebook page has a limit on the number of ads it can run at the same time, based on ad spend. Let us find your… what are...

This grid will help… Almost every advertiser makes this mistake, so I wanted to create a reference to make it easier. Be respected and expand chaos The most common point of confusion is...

Oh hey, what is this? Luckily I took some screenshots when I saw this in the event manager because it disappeared pretty quickly. You now have the option to view value and currency...

Black Friday is about a month away (I know!) and you need to be prepared. Prepare your offer now. Here’s what to do… discount The most successful ads during this time will highlight...