Conversion positions for Facebook traffic campaigns
Traffic campaigns have been updated to allow you to direct people to your Facebook page. Let’s discuss this… Switch location remind: This is only used for traffic activity goals. In ad sets, you...
Category: Social Media
Does click attribution require outbound clicks?
Am I thinking too much? Someone recently asked me a question about click attribution, and after diving down the rabbit hole of Meta’s official documentation, I can’t answer it with 100% certainty. Let’s...
What is an enhanced CTA? -Jon Loomer Digital
There is a new Advantage+ Creative enhancement called Enhanced CTA. Here’s how it works… what is it? When viewing Advantage+ Creative enhancements, you may see new options to enhance your CTAs. Meta is...
Recommended aspect ratio by meta creative placement
It’s possible that the creative you’re using doesn’t meet Meta’s recommended aspect ratio. You’d be forgiven if this is the case, as Meta’s own process for uploading images and videos almost guarantees that...
Meta recommends a 4:5 aspect ratio
A while ago, I discussed how using 4:5 instead of 1:1 could be more effective for certain placements. Well, Meta does recommend it now. Let’s discuss this… Creative upload process When you upload...
There is less personalized advertising in the EU
Amid continued pressure from regulators, Meta has announced some important changes for EU users. Changes include lowering the cost of ad-free subscriptions and rolling out “less personalized ads.” Let’s discuss this… Yuan’s announcement...
Will advertising be in the conversation in early 2025?
Will ads appear on Threads in January? This is according to an article from TheInformation.com. You may have seen the title: “Meta will launch ads on Threads in early 2025” Since the article...
3x You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting
There was a time when most of my advertising budget was spent on some form of remarketing: website visitors, email list, followers, post engagement, etc. I’ve abandoned most of this in favor of...
How to Print Fun Custom Canva T-Shirts (+ Canva T-Shirt Template)
If you are looking for custom Canva T-shirt templates, print these custom t-shirts in Canva! In this post, I share 10 fun custom Canva T-shirt templates that you can use right away, as well...
Frequency control of participation in activities
It’s finally here. Now you can control how often you participate in events. My last video was about frequency controlling changes in conscious activity. It was in the process of compiling these notes...