Category: Social Media

Meta advertising changes so quickly. The biggest concern for advertisers is not being able to stay on top of changes so they can continue to use the most effective features and strategies. You...

When giving a gift to a small business owner, you want to strike the perfect balance between practicality and pleasure. Because let’s be honest, they’re juggling everything from content creation to customer calls, and...

I’ve been working in Facebook advertising for a long time. You might even say I was one of the original Facebook advertising people at the time. But if there’s one thing I do...

Optimizing meta ad creative is a huge pain. Meta asks for three sizes, but even these are not always what they recommend. Recently, I shared Meta’s recommended grids for all aspect ratios by...

What happened to health and wellness? There is fear about the restrictions placed on advertisers in the health and wellness industry. It does sound like it could be bad. Let’s try to separate...

Meta will impose new restrictions on customer list custom audiences in 2025. Does this apply to you? What should you do? Let’s get started… Who does this apply to? These restrictions apply to...

Are CPMs increasing this holiday season? Meta advertisers often see an increase in cost-per-thousand-impressions (CPM) costs during the holidays. This is especially true during the most competitive weeks of Black Friday and Cyber...

I recently posted a video about click-through attribution. In it, I explain how I have long believed that click-through attribution requires clicks on outbound links to report conversions. Otherwise, this would be a...

In this video, I share an example of a meta campaign with a return on ad spend (ROAS) of 27x. This is true, but it requires a lot of context. Let’s discuss this…...

No matter how much experience you have as a meta advertiser, you will hopefully learn something new that will surprise you and even question many things you once believed. Put meta-click attribution into...