How to define an audience
Audiences are a powerful feature for any sales campaign, but too many advertisers don’t set them up, or set them up incorrectly. Here’s what you need to do… Define your audience Go to...
Category: Social Media
Ask advertisers to add you as a partner
If you manage ads for someone else, make sure your settings are correct. Let’s discuss this… partner You and your clients should have your own business portfolio (formerly known as a business manager)....
Incremental Attribution Example – Jon Loomer Digital
Look, incremental attribution… We know Meta has been testing this, and now we have the first example. Big thanks to Robert Anthony from my private community for sharing these screenshots. Let’s take a...
The impact of less personalized advertising in the EU
You may see this message in Ads Manager, especially if you’re advertising in Europe: People’s ad settings may affect delivery. You may see an impact when people in Europe choose ad experiences on...
Engagement view is now the default
When using website conversion placement and maximizing conversions or value… …click “Show more options”… …view and edit attribution settings. You may see this message: 1-day engagement view is now selected by default to...
The most important meta-advertising lessons of 2024
2024 is the year that changes my understanding of meta-advertising. If you’re lucky, the transformation begins earlier. But there’s an important update that changes everything… Audiences change everything Once Meta allowed us to...
2024 meta-advertising changes
How to share: share postal e-mail For Meta advertisers, a lot has changed in 2024. Here is a review… Advantage+ shopping event updates Several changes are happening to Advantage+ Shopping campaigns: 1. Add...
Share a quick view in Ads Manager
You can now share quick views… A relatively new feature in Ads Manager is Quick View. They allow you to save searches and filters and make them easily accessible. Now you can make...
Audience Update Questions – Jon Loomer Digital
This doesn’t make sense… I’m a big fan of audience segmentation. It was because of the segmentation of audience segments that I changed my mind about algorithmic targeting. But there may be a...
Maximize Value Qualification – Jon Loomer Digital
If you can, you should maximize value… When using the Sales goal with a site conversion position (where a purchase is the conversion event), the default performance goal is Maximize conversions. But if...