Trusted email settings protect your account
Trusted email settings are a great way to protect your business. Let’s discuss where to find it and how it works. set it In your business portfolio, go to Security Center. There are...
Category: Social Media
Forecasting meta-advertising changes in 2025
A lot is changing for meta-advertisers in 2024, but what can we expect in 2025? This is what I’m looking forward to and an item at the top of my wish list… 1....
Meta Ad Review: Account Level Considerations
When taking on or vetting a new client, it’s important to take stock of the work you’ve accomplished to date. What did they do right? What did they do wrong? How are they...
Verification requirements for Australian financial services
New requirements for advertisers promoting financial services in Australia… Beneficiaries and payers Go to your ad settings and click Default Beneficiaries & Payers. You may already have these defined for the EU, and...
How to adapt to social media changes: Instagram, TikTok and CapCut updates
Navigating Social Media Change: Instagram Updates, CapCut Alternatives, and Platform Agnosticism Feel like social media is the hottest thing lately? Same. From Instagram grid updates to CapCut’s disappearance and TikTok’s ongoing drama, it’s enough...
Is your audience broken?
I really like audience segments because they add useful detail to advertising reports. Even with algorithmic targeting, you can segment your results by: engaged audience Existing customers new audience But starting around January 6,...
Taiwan beneficiaries and payers
There are new beneficiary and payer requirements. You may see an alert in Ads Manager with the following message: Taiwan ads require verification: According to Taiwanese regulations, advertising in Taiwan requires verified beneficiary...
Stable Marketing Strategies in Unstable Times
I started this site in 2011, one of the most volatile times I can remember being a marketer or running an online business. Consider the following… 1. The platform is unstable. We haven’t...
How to use topic exclusions
Should you apply topic exclusions? Since Meta announced changes to content moderation, brands have been looking for options. If you run ads, you might consider topic exclusions. where to find it This can...
Should you use an inventory filter?
With the latest controversy surrounding Meta’s new content moderation policy, brands are considering their options. If you’re running ads, check out the inventory filters. where are they? Access the inventory filter by doing...