Social Media
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Unique conversion metrics removed from Ads Manager
It’s official, the unique conversion campaign has been discontinued. As of October 30, Meta deprecated unique conversion metrics in…
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Will Meta ignore audience suggestions?
This is something I’ve speculated on for a while. Are audience suggestions really useful? I have two very clear…
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Meta Q3 2024 Earnings Highlights
Meta held its third-quarter 2024 earnings call last week and discussed several topics affecting advertisers. Here are my main…
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Unique coverage delivered daily – Jon Loomer Digital
Do you use daily unique reach? Daily unique reach is one of the oldest optimization options and is available…
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Advertising Limits Per Page – Jon Loomer Digital
What are your advertising limits? Each Facebook page has a limit on the number of ads it can run…
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Target input grid: respect or extend?
This grid will help… Almost every advertiser makes this mistake, so I wanted to create a reference to make…
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Value and currency indicators in event manager
Oh hey, what is this? Luckily I took some screenshots when I saw this in the event manager because…
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Start planning your Black Friday deals now
Black Friday is about a month away (I know!) and you need to be prepared. Prepare your offer now.…
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How your agency can succeed in 2025
You can no longer build an agency around your targeting strategy. You can have a unique positioning approach, but…
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When is target input important?
Today’s targeting combines advertiser input and Meta’s algorithmic distribution to get you as many actions as possible within your…
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