Should you use detailed positioning or similar audiences? Or should you be completely broad? If you optimize for any type of conversion, don’t overthink it. It shouldn’t be that complicated. Let’s discuss… Your...
If you run lead ads, i.e. use instant forms or send people to your website, you may encounter low-quality leads. Why? There is a potential explanation. Do this… Decomposition by age Click the...
Running ads for top pipeline optimization have their risks and one is highlighted in this video. If you are running video ads optimized for Thruplay views, do this… Decomposition by placement In my...
Now, I usually don’t recommend recommending traffic activity first. But I know advertisers still use them. If you are running a traffic activity, do this… Decomposition by placement Click the Crash drop-down menu...
Go to the Settings tab of the Activity Manager and you may see this tab in the Transform API… Now there are two options: The conversion API gateway has been around for several...
Is this suitable for you? When you enter the Advertisement Settings, check out the Advantage+ Creative section. Here you can test new optimizations that are not found in the Basic Advantages + Creative...
You had 10 sales yesterday, but not today. How could that happen? Let’s consider potential explanations… Why does this happen First of all, every day and season are different. Cost and competition vary...
How should you expand now? This has been a common problem since Facebook ads began. Things have changed over the years. My advice has also changed. past In a day, increasing your budget...
If you use Advantage+ Audience, you can set a minimum age, but not over 25 years old. You can also provide age range recommendations for minimum and maximum values. But due to their...
Do you have a Facebook profile feed location? Here’s what you need to know… Where to find it When using manual placement, you may see a Facebook profile feed. It is not clear...