Social Media
-
Does click attribution require outbound clicks?
Am I thinking too much? Someone recently asked me a question about click attribution, and after diving down the…
Read More » -
What is an enhanced CTA? -Jon Loomer Digital
There is a new Advantage+ Creative enhancement called Enhanced CTA. Here’s how it works… what is it? When viewing…
Read More » -
Recommended aspect ratio by meta creative placement
It’s possible that the creative you’re using doesn’t meet Meta’s recommended aspect ratio. You’d be forgiven if this is…
Read More » -
Meta recommends a 4:5 aspect ratio
A while ago, I discussed how using 4:5 instead of 1:1 could be more effective for certain placements. Well,…
Read More » -
There is less personalized advertising in the EU
Amid continued pressure from regulators, Meta has announced some important changes for EU users. Changes include lowering the cost…
Read More » -
Will advertising be in the conversation in early 2025?
Will ads appear on Threads in January? This is according to an article from TheInformation.com. You may have seen…
Read More » -
3x You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting
There was a time when most of my advertising budget was spent on some form of remarketing: website visitors,…
Read More » -
Frequency control of participation in activities
It’s finally here. Now you can control how often you participate in events. My last video was about frequency…
Read More » -
Target frequencies added to awareness activities
Meta offers a new way to manage frequency when conducting awareness activities. Let’s discuss this… Frequency conversion control This…
Read More » -
What is flexible media? -Jon Loomer Digital
Some advertisers are seeing a new feature in Ads Manager called “Flexible Media,” not to be confused with “Flexible…
Read More »