Category: Social Media

What is flexible form delivery?

What is flexible form delivery?

Do you have flexible delivery? It’s unclear whether this is a new feature being launched or whether it’s part of testing. I did not find any official documents. This is what I can...

AD optimization and Meta lack transparency

AD optimization and Meta lack transparency

This is the information element should Happy sharing. But, for whatever reason, they don’t. Why? “it works!” We repeatedly remind us of the effectiveness of various optimizations. Meta encourages turning on all advantages...

The most important advertising metrics

The most important advertising metrics

Which advertising metrics are the most important? Let’s investigate… CPC, CTR and CPM Is it cost per click? If you prioritize CPC, you can manipulate it. Reduce costs by optimizing link clicks or...

Always delete these locations (or not?)

Always delete these locations (or not?)

Should you always delete these locations? On previous videos, I shared the traps of the audience network and rewarded the video display. They are often the source of swelling and low-quality results. As...

A 13-year-old Meta-advertising question

A 13-year-old Meta-advertising question

The problem we’re seeing today is that the action that meta-advertising is used for fines top is nothing new. They are very interesting… The story since 2012 I first wrote a blog post...