There is an updated brand update in Ad Managers that can make certain AI-generated enhancements more useful to advertisers. Let’s see… Where to find it When creating an ad, you may see the...
There is another update for incremental attribution. This can be very useful… Compare attribution settings When you compare the attribution settings, you may have a new “Advanced” option for incremental attribution. Only advertisers...
Finally happened: Advertisements on threads. After months of speculation, we no longer speculate. In the April 23 announcement, Meta formalized it. Let’s unravel this short message. Key points of the Yuan …We are...
I have incremental attribution now. You may have it, too. Meta is now starting to roll it out more widely and I saw it in one account. This helps answer many of my...
I did an ad campaign and produced some amazing results. Amount of expenditure: $14.54 Purchase: 29 Cost per purchase: $.50 Conversion Value: Over $13,000 Rewards for advertising expenditure: over 900 Sounds crazy, right?...
Conditional formatting is one of the most useful features in custom ad reports. You can now see its version in Ad Manager. Let’s take a closer look… How it works Conditional formatting allows...
Some advertisers are seeing a new option to combine ad-like likes and reactions. Do you have it? Let’s take a closer look at where it is and how it works… Social information In...
Meta invites more advertisers to implement GA4 integration with its Meta Events Manager. This allows you to map GA4 events to meta events. But the problem is Why do we do this first?...
Value optimization has been updated. Will it affect how you use it or the value that can be generated in your ad? Let’s investigate… What is value optimization? When using sales or leading...
There is a new feature that allows you to send leads directly from instant forms to your or team members’ email inbox. This is how it works… Where to find it When creating...