Define a brand in an advertising manager
Meta is launching the ability to define company brand logos, colors and fonts for creative enhancements. Do you have it? Here’s what you need to know… Where is it? If you have this...
Category: Social Media
Always delete these locations (or not?)
Should you always delete these locations? On previous videos, I shared the traps of the audience network and rewarded the video display. They are often the source of swelling and low-quality results. As...
A 13-year-old Meta-advertising question
The problem we’re seeing today is that the action that meta-advertising is used for fines top is nothing new. They are very interesting… The story since 2012 I first wrote a blog post...
What should I do when targeting the target?
Should you use detailed positioning or similar audiences? Or should you be completely broad? If you optimize for any type of conversion, don’t overthink it. It shouldn’t be that complicated. Let’s discuss… Your...
Low-quality lead and age distribution
If you run lead ads, i.e. use instant forms or send people to your website, you may encounter low-quality leads. Why? There is a potential explanation. Do this… Decomposition by age Click the...
Video ads and reward video placement
Running ads for top pipeline optimization have their risks and one is highlighted in this video. If you are running video ads optimized for Thruplay views, do this… Decomposition by placement In my...
Traffic campaigns and audience networks
Now, I usually don’t recommend recommending traffic activity first. But I know advertisers still use them. If you are running a traffic activity, do this… Decomposition by placement Click the Crash drop-down menu...
What is a signal gateway? -Jon Loomer Numbers
Go to the Settings tab of the Activity Manager and you may see this tab in the Transform API… Now there are two options: The conversion API gateway has been around for several...
Testing new enhancements off
Is this suitable for you? When you enter the Advertisement Settings, check out the Advantage+ Creative section. Here you can test new optimizations that are not found in the Basic Advantages + Creative...
Why is the result so unstable?
You had 10 sales yesterday, but not today. How could that happen? Let’s consider potential explanations… Why does this happen First of all, every day and season are different. Cost and competition vary...