Category: Social Media

A new feature coming soon will allow Meta to spend a small amount of your budget on placements you’ve excluded if it improves results. Here’s what you need to know… announcement In a...

Black Friday Cyber ​​Monday (BFCM) is the biggest opportunity of the year for most businesses using meta advertising, when consumers are most willing and motivated to make purchases. But you need to have...

There are some limitations to custom and lookalike audiences related to health and finance that you should be aware of. Here’s what you need to know… limit While looking at Meta’s developer documentation...

Meta recently launched a new way to test creatives when creating or editing ads. Overall, this is actually a good feature, but I have some issues with the way it works now. how...

Your AI conversations will be used for advertising. This could be a big deal for advertisers, as it would give Meta another source of data to help determine what people are interested in...

There’s a new way to improve lead quality… One of the biggest challenges faced by advertisers focused on lead generation is lead quality. You can pull multiple levers and try out some features....

Meta announced three recent changes to engagement view attribution. Here’s what you need to know… What is engagement view attribution? Engagement is an attribution type that counts a conversion when someone watches your...

There’s another Advantage+ creative enhancement… When you use Advanced Preview when creating an ad, you may see a new section of Advantage+ Creative called “Basic Enhancements.” Meta describes them like this: These enhancements...

Meta recently launched a new creative testing feature that allows advertisers to A/B test individual ads. This feature allows you to prevent Meta from optimizing the delivery of specific ads so that you...

Meta has finally updated their definition of click attribution. Let’s break down the timeline and what changes actually occurred. old definition About a year ago, I shared Meta’s ambiguity regarding click attribution. The...