Meta is introducing a new feature that could impact how budgets are allocated. Here’s what you need to know about advertising budget sharing… What’s this?...
This is not an article about meta-exaggerated results, nor is it a conversion you should not trust in the advertising manager. Your responsibility has an...
In previous videos, I talked about the importance of focusing on aggregating results when evaluating ad performance. This is true. Let me explain… Advertising details...
Advertiser reports see different options under the new creative breakdown. I’ve recorded separate videos for flexible formatting and image generation breakdown options. However, few advertisers...
Proven experts are uniquely qualified canvas experts around the world – recognized by Canva. In this post, I share my experience as an expert in canvas...
Meta ultimately provides greater transparency for AI-generated advertising ideas… How to use AI creativity When you create an ad and upload an image, you will...
Stop obsessing to find the winning combination… This advice may have something to do with everything you believe and the strategies you have used over...
The role of Meta-advertisers has developed significantly over the past few years. Assuming you optimized for your conversion, you need to touch less at the...
at last! Flexible format transparency… New Options Some advertisers see a new creative option in the Segment menu. Select it and you may see a...
Over the years, your creative ads have changed a lot. Many advertisers miss out on how this affects their role in the process. Let me...