The best advertisers do this…
You should know that your results column hides important details about conversions. The default values for 7-day clicks and 1-day view attributes are just part of the story. The newbie stopped there. Those who care about influence and accuracy dig deeper.
Compare attribution settings
The best advertisers use the Comparison Attribution Settings feature.
every day. Always. It has secret and clear information that the default results may not be conveyed.
Click and view the conversion
These advertisers know that not every situation requires the same attribution settings. They prioritize 7-day clicks for purchases and 1-day leads. They viewed the 1-day view but deprived it of it. They know when to make a conversion is a problem.
They checked 28-day clicks to gain a deeper understanding of the customer journey. This can be especially useful when viewing new clues work.
First and all conversions
They also know how to deal with people who make multiple conversions, especially during seven to 28 days. They use the first conversion to help remove villi, but they use all conversions to see the widest impact of ads.
Incremental attribution
They use incremental attribution to obtain the clearest and most accurate representation of the results.
These numbers may not be as pretty and impressive on the surface as the default settings, but they can better reflect the performance of your ads.
Not much emphasis on conversion and remarketing. More information on the direct impact of people who don’t see ads that won’t take action.
The best advertisers can go beyond surface level results.
