Automatic translation of videos – Jon Loomer Digital

Automatic translation is here. This could be a big deal.

Here’s what you need to know…

In a business suite

There is a new section in the sharing step of “Close Title and Translation” when uploading new reels to the business suite. One of the choices is “Translation of your voice with meta AI”.

If you check it, you will get two more options:

• Lip synchronization
• Review before publication

Once published or scheduled, you should be able to view the translation in a few minutes.

It’s early

I provide an example at the end of this video. Just crazy, right? It even syncs my mouth with the words.

My knowledge of Spanish is not enough to assess accuracy, but the most impressive thing is how it mimics my voice to translate my words. The Spanish version is a bit loud and radical, but still impressive.

A few years ago, I used a third-party application called Heygen to do the exact same thing. At the time, I predicted that this type of translation would eventually be native to these platforms. We are here.

Video and audio are not perfect, but we have come a long way. These translations are currently in English to Spanish or Spanish. More will appear soon.

Such features will make your videos infinitely global and allow more people to access. Meta has similar features when testing advertisers. Ultimately, you can expect it to be fully used in ads as well.