Meta is introducing a new feature that could impact how budgets are allocated. Here’s what you need to know about advertising budget sharing…
What’s this?
When you create a new Benefits+ campaign, the campaign budget is selected by default.
You need to switch to the ad set budget to take advantage of this feature. The goal doesn’t matter, but you will need at least two ad sets in your campaign.
If anything, you will see a checkbox that can share some of your budget with other ad sets.
It reads:
When other ad sets in this campaign may improve performance, we will share your ad set budget with other ad sets at most.
How it works
If you use Advantage+ campaign budgets, META will best allocate your budget between ad sets, resulting in the most results for you. In this case, you may end up spending 99% of your budget on one ad. This is slightly different.
Suppose you have two ad sets in one campaign, both of which have a daily budget of $100. If Meta thinks you have a chance to get better results by spending more money in AD A, you can share with $20 of your daily budget in AD B.
Should you use it?
Consider this between strengths + campaign budget and advertising budget. You retain control over the ad set budget, but you will give the meta some extra functionality.
Frankly speaking, it is not clear what the difference is from using Advantage+ campaign budgets and some strategic ad sets of minimum and maximum numbers relative to using Advantage+ campaign budgets. In any case, it is often a good idea to give algorithm flexibility to get more results.
Do you have it?
