Test start …
Meta announced that they will begin limited tests on advertising on threads including a few advertisers and users. Because this is a limited test, few users will see these advertisements.
This is what we know …
test
In the initial test, the participating users may see image ads in the threads between content. There are no signs that the test includes other formats, such as videos or rotating Trojans.
The example of Meta sharing uses a image that seems to be 2 × 1. If it is accurate, this will be a unique vertical ratio. My measurement is clear, it seems that it is 16: 9. However, what is the recommendation of this location will be the recommended and horizontal ratio.
The hazy launch schedule
It is not completely shocked to start testing now. You may still remember that as early as November, we heard that there were rumors that preliminary tests would begin in early 2025. Well, we are here. It was early 2025.
Meta does not provide more comprehensive thread monetization timetables for more advertisers and users, but they can learn from the test. As we know in META’s function test, it may be weeks, months or more.
Although I was skeptical of the attitude of the upcoming advertising on the thread, Meta made the fact that the announcement official made me doubt whether it was earlier than expected. Of course, this will only be guess.
Meta’s public thread monetization goal is “clear way to 1 billion users” is a vague goal.
This is what I have been referenced when I discuss expectations. The thread is only 320 million users, but is this a “clear road” to 1 billion? This seems to be touched.
It is good for advertisers
In any case, the location of the new thread will promote the promotion of advertisers. More inventory usually means lower costs. This also means that another feed is placed, which is often the most effective (each impression is higher).
What else to watch is how the advertisement will affect the growth of the thread. Whenever the advertisement is mentioned, the user will resist, threatening to leave the blues or other platforms. Even the minimum migration, Meta must balance advertising injection and user experience.
The end of no advertising thread is coming, so please enjoy it as much as possible.
