Stop obsessing to find the winning combination…
This advice may have something to do with everything you believe and the strategies you have used over the years. But now it’s time to consider whether your obsession is still worth your time.
Things have changed
There was a time when testing it made sense to find the best combination of ad copy and creativity. A single advertising is a portfolio of assets.
But this is no longer true. When you create ads, there are usually hundreds or even thousands of ad replication and creative combinations.
This is due to several factors. Advertisers can submit up to five main text and title options, as well as five AI-generated options. There are 26 locations, and advertisers may create different versions based on location (even using different media). Advantages + creativity further reproduces the possibility.
raw material
Your input is the ingredients used by Meta to assemble ads. Your ad looks different depending on the person and placement.
That’s why your goal is no longer to find the best combination. The best ads now Many winning combinations.
Know what works and what doesn’t. Apply this knowledge to future advertising.
But otherwise, make sure you provide the ingredients you need to get good results. And focus on totals when measuring performance (details as soon as possible).
