The problem we’re seeing today is that the action that meta-advertising is used for fines top is nothing new.
They are very interesting…
The story since 2012
I first wrote a blog post in 2012 (note a typo!), called “How new Facebook ads allow spam” and has a similar topic.
At that time, I discovered a problem related to Facebook’s new “optimized advertising.” This is what we do when optimizing the page likes, and I get a lot of low-quality followers.
After doing some digging, I found them to be “continuous realists”. They want thousands of pages, and usually dozens of them don’t have obvious patterns.
Why does this happen? I fixed the problem in Facebook’s “new” optimization. Facebook explains an optimized ad set for a specific target (“like” or “click”):
Your ad or sponsorship story will automatically be shown to the people who are most likely to take action as their target.
On the one hand, we have (probably fake) accounts that like thousands of pages. Facebook, on the other hand, will show our ads to people who are most likely to perform the actions we want. If we wanted a page, what do you think would happen?
As I said in 2012 “So, I pulled a bunch of chains that looked like anything, and that’s no surprise.”
Back to today
After 13 years, there has been little change. In some ways, the situation is worse.
Replace pages like ads to optimize link clicks, login page views, browse view or post-engagement. Meta will show your ad to the person most likely to perform the action. And often, there is a reason your ads will attract these people.
At least in 2012 we can control our goals. However, if you rely on algorithmic positioning when optimizing shutter action, you should know exactly what to get.
Yuan should be. They have enough time to pay attention. It would be great if 13 years later, this is still not a known issue.
