In my last video, I discussed my concern that advertisers use value rules when they don’t need them. So let’s discuss a plan to find out when to use them.
This is the thought process I recommend to achieve this…
Who is your ideal customer?
First, check your customer data to see who your most valuable customers are. Beyond lead, even for the first time. Who is the most valuable customer for life? Can you group by age range, gender, location, or mobile operating system?
If you are able to define this group, this does not mean that you should create and apply value rules for it. There is another important element.
How to spend money on Yuan?
This is a key step. See how Meta spends money. Discover this information using a breakdown by age, gender, and location.
Do people in these groups have enough budgets? Are you sure the people who want to have a low price have spent too much money?
Solve the problem
Create and apply value rules when there is budget allocation to solve problems. Increase bids for your most valuable audience, or lower bids for the lowest valuable audience.
The way you apply value rules should be similar to decisions related to making other customizations, such as choosing whether to use Advantage+ audience. By default, you should use Advantage+ Audience, but turn it off to resolve a specific issue.
I’ll provide a real example in the next video on how to use it.
