The thread feed location is here…
Meta recently announced the launch of a new location to get monetization threads. If you are lucky, you already have it.
Let’s see…
Where to find it
When you create a new ad set, you may see a read message under location that reads as “Introducing ads in thread”.
When you switch to the manual location, you will see options for the threading platform (except Facebook, Instagram, Messenger, and Audience Network).
Thread feed can be found in the feed position. Meta-currently recommends horizontal or square images.
When creating an ad, you should see a new identity option (at the top) for the thread configuration file. The option will connect to the Instagram account of your choice.
Customize through placement issues
One problem I found is that you can’t currently customize your ideas through thread placement. When selecting a custom location, it is not currently listed in the feed location.
However, this seems to be developing. Initially, when viewing advanced previews, there is no preview of threads. Instead, I saw this message:
Creative customization by placement is not compatible with thread feeding.
I do see the preview now, so things are changing in real time.
Most likely, customization through the installation thread is coming soon.
The plan of the
Of course, you should have little impression (if any) from where you are now. During the most recent first-quarter earnings call, Meta reiterated:
We do not want threads to be a meaningful driver of overall impressions or revenue growth in 2025.
I currently don’t see the impression of this position in the Ad Manager, nor do I see the ad as a user.
And you?
