Google is upgrading search using AI mode, a feature that can reshape the way you shop, plan, and learn online. It’s easier to try now; no waiting list is required.
Google’s AI model integrates generators AI with real-time network results. Not only will it give you a list of links, it can also understand long and subtle questions and return detailed personalized answers.
what’s new
- Smart search: Ask complex questions like “Medieval Modern Dresser Near Me” and get product cards, local store information and the latest prices.
- Travel plan: Now, a visual card can help you compare destinations, restaurants or hotels and provide reviews, hours and more.
- Dialogue memory: A new sidebar shows your past searches, making it easy to return to research or based on the previous question.
“We are taking the AI model and elevating it,” said Soufi Esmaeilzadeh, director of search product management. “We want to really make it easy for them … to pick up where they leave.”
Starting today, the AI model in Google Search is open to all lab users us (No more waiting list). Plus, we’re adding new features to help you get the job done – from shopping to planning your next local outing.
More details below🧵
— Robby Stein (@rmstein) May 1, 2025
Now, US users can pass immediately Google Labs.
“Small Scale” users will also see a new AI Mode tab in their regular searches, No registration required.
Beyond the details
The AI model is Google’s answer to AI-driven search competitors such as Confusion and Chatgpt. It provides a more intuitive search experience by mixing AI conversations with new web data, a step beyond the AI overview.
Search is developing. Through the AI model, Google turns its iconic search bar into a dynamic interactive research assistant. Now more users can see it in action.
